Waytoplay

Waytoplay offers fun without wires, wifi or screens. We believe in the creative force of children. With your child in the driving seat, the road segments let the imagination pave the way to adventure. There are no maps and the toy road can be expanded endlessly for a never ending adventure.

The road segments are the tools, the children make the rules. We believe in endless, OPEN enjoyment. That’s what waytoplay embodies to us. With the various road segment shapes included in our sets, a child can build its own route, find its own way and discover a new world. Long, short, curvy or straight. With other toys or without. It’s all good.